Style Guide
Branding Assets
We design with a difference
to make a difference.
Primary Logo
Our logo is composed of “Legat” in our orange brand color and in a thicker, bold typeface. Following this is “Architects” in a thinner, stark black font, or alternatively, in white when against darker backgrounds.
Stacked Logo
Our stacked logo is positioned with “Legat” placed above “Architects.” The stylistic formatting adheres to the primary logo style, in a compact vertical layout.
Logo Tagline
Our tagline is a testament to our core mission. When paired with the logo, the tagline is placed below the logo and center-aligned.
To learn more about our logo usage, please refer to our Branding Guidelines for more detail.
Our Colors
The primary colors represent the different segments that encompass Legat projects—learning, wellness, and community. The orange color is one of the core colors found throughout the Legat logo, branding materials, and website. It is also utilized as the main color selection to represent the ‘community’ segment.
The lime green color selection can also be utilized when representing the ‘learning’ sector, along with the blue which is visually representative of the ‘wellness’ sector. The colors should be utilized accordingly and in the exact color codes listed below.
Learning
The playful obround shape reflects the learning category’s younger demographic and excitement.
RGB: 209 214 43
CMYK: 22 3 94 0
HEX: #D1D62BWellness
The more serious rhombus suggests the importance and high integrity of the wellness group.
RGB: 74 156 184
CMYK: 70 25 20 0
HEX: #219EBCCommunity
The circle represents the inclusivity and unity of the community classification.
RGB: 255 107 13
CMYK: 0 72 100 0
HEX: #FF6C0ETypography
Poppins
Poppins is a geometric sans-serif typeface that offers clarity and structure for easy readability for all visual representations. The curvature and roundness of this typography selection reflect the welcoming tonality of Legat’s brand mission, while also visually representing a modern feel. Poppins is utilized across the Legat website—headers and body text—as well as all brand collateral.
In instances when Poppins is unavailable for operational use, Arial serves as an alternative typography. For further information, please refer to our brand guide.
ABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklm nopqrstuvwxyz1234567890?!>:”{}() *&@#$%^~;<>’`_-+=